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Love and Hackers Always Find a Way: NBC tries to lock down the Olympics, Can’t

NBC has ruined the Olympics for years. Now many people are taking coverage into their own hands. Thank God for mirrored sites.

I mean what is NBC to expect? It shows gymnastics every single night and plasters it with advertising. In today’s media world viewers want more choices. Frankly NBC should be careful not to kill audience interest in the Olympics.

(From Reuters)

People who are finding ways to circumvent NBC’s restrictions seem to be spreading the word to friends, like New York City journalist Kate Gardiner, who sent out a public service announcement message on Twitter last weekend to urge her followers to use a service called TunnelBear.

The 26-year-old has been using the service to keep up with live swimming broadcasts even though she does not own a television.

TunnelBear is a VPN service that sends a user’s Internet connection to different countries, so in Gardiner’s case it appears her computer is based in London. The decision to avoid NBC was easy for her since she’s one of the millions of U.S. residents without a cable subscription.

“I’m not going to buy a cable subscription to spend three weeks watching Olympics coverage. It’s not going to happen,” she said.

Click here for the story.

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