One of the beautiful things about data is that it gets less expensive with time. This vital commodity for the “digital revolution” is more and more readily available.
AT&T just furthered this along a half step by cutting the rates on their data plans.
This is how a giant company like AT&T stays vital. Don’t rely on market share. (Or coziness with the government.) Keep fighting and pushing the envelope for consumers. When this is done the combination of scale and satisfied customers is a powerful force.