Tag Archives: apple

Innovation Is the Only Way Forward

We at The Future 500 believe absolutely in the idea that innovation, constant innovation, is a key element to the 21st Century. Those who embrace the chaos of innovation and the the order of disorder will succeed, some beyond their wildest dreams. Those who do not will be left behind. This goes for countries, companies, and individuals. Create and think, or don’t. But the second option is not going to be a pleasant one.

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A New “Digital Cold War” Emerges

Last week in Dubai, Russia, China, the Arab countries, and much of Africa voted to end the Internet as an international , free and open space. They have voted instead to allow for the partitioning of the Net, in an effort to keep information – and people well regulated.

(From PCMAG.com)

“The Internet Society came to this meeting in the hopes that revisions to the treaty would focus on competition, liberalization, free flow of information and independent regulation – things that have clearly worked in the field of telecommunications,” she said. “Instead, these concepts seem to have been largely struck from the treaty text.”

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Is that a bikini you’re wearing? Google/Apple use “spy planes” to see everywhere.

Privacy is disappearing at an ever more rapid pace and we’d be wise to take a moment and think about where we are going with all of this. Though Google and Apple are private companies this seems a clear violation of one’s expectation of privacy. Our rights end where those of others begin, and vice versa. I should not have to concern myself with the idea that Google has an eye in the sky over my town.

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Former iPhone Factory Workers Call for Reform in Open Letter

So last week we did a story that was pretty pro-Apple. We cheer it’s culture of design and innovation. But it has some serious work to do in China.

Here is part of the open letter from workers in one of Apple‘s Chinese factories to shareholders:

(From Tomshardware.com)

“If more people know about what we went through, Apple will feel pressured to change so other workers don’t have to suffer like we did,” the letter reads, later adding, “It has been over two years since many of us were hospitalized and treated but our debilitating symptoms continue. Rui-Qiang still can’t find work because he can no longer stand for the long hours most jobs require. Jing-Chuan has to spend nearly $100 a month on health supplements.”

The website, SumOfUs.org hopes to ratchet up pressure on Apple prior to the release of the iPhone 5. This is an effective strategy. If people come to see the iPhone as a symbol of oppression and not one of liberating technology Apple is going to have a problem.

If I ran Apple I wouldn’t let that happen even if it meant increasing the cost of the iPhone by 10%. The market share Apple could lose if it continues on as it has could far outweigh the market share it will lose with a relatively small increase in cost. In fact, if done right Apple could even gain market share, and perhaps increase revenue, by producing an ethical product.

If there was ever a customer base for whom this strategy might work it is Apple’s.

This is how organizations can use the market of ideas to pressure companies to do what is right. It’s way more effective to deal with the company this way often, than to deal with the rigmarole of getting slow moving governments to regulate “solutions.”

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Apple Is Profitable Because It Doesn’t Focus Solely On Profits

In the attached article the author makes the case that the reason Apple has been so successful is because in the past it really did “think different.” It focused (at least during the Jobs eras) on making high quality and interesting products that solved problems. Factor in excellent design, and boom, profits.

The company became profitable because it saw profits as a dividend of innovation and doing good work.

As a small business owner myself I must focus on profits, but I know that it can’t be my only focus. I definitely get the authors point. Make the best product or service you can and success may come. Focus on the product, not the money. At least not solely.

Click here for the piece.