One of the beautiful things about data is that it gets less expensive with time. This vital commodity for the “digital revolution” is more and more readily available.
4 years ago I founded a small social media constancy. The idea was to manage the coming deluge of social media for businesses. Turned out to be a pretty good idea.
At first many businesses didn’t believe that social media was going to be as important as it has become. What seemed completely obvious to me was still not obvious to most businesses even into 2009. Then people began to wake up and the rest is history. Before I knew it I had Fortune 1000 companies emailing me. Companies which just 9 months before had no interest.
It has been a fascinating ride and one with many twists and turns.
Social media is by its nature a constantly evolving thing. This is one of 2 great challenges for businesses in today’s online world. Should a business spend time developing a Google+ presence? Many did. Not such a good idea, at this point. What about Foursquare? What happens if a company spends a million dollars on a social media engagement strategy only to have the environment turn on a dime?
The other great challenge is managing the crush of information which comes from doing social media well.
I can say from experience that this is a colossal task, and one that people have not yet figured out. So if you know how to run algos and know how to pick good trees from the forest, I suggest you look long and hard at a career in big data. It’s only going to get bigger.