Tag Archives: Jobs

Obama’s Greatest Challenge: A Jobs Policy for the Tech Age

It’s not just Obama’s challenge, it’s a challenge for the country and for the world. As more and more jobs are automated how will we as societies handle this? Will we rush to restrict commerce and development? To kill ATMs to save bank teller jobs? Let’s hope not as that would be a recipe for stagnation at best, complete economic disaster at worst.

We are going to have to be more nimble as workers. Things will be less permanent. We must accept this reality or we will fall behind our potential as a country, as a planet. Going retrograde on the job front is not the answer.

Click here for the article.

Want a Job? Learn how to work big data.

4 years ago I founded a small social media constancy. The idea was to manage the coming deluge of social media for businesses. Turned out to be a pretty good idea.

At first many businesses didn’t believe that social media was going to be as important as it has become. What seemed completely obvious to me was still not obvious to most businesses even into 2009. Then people began to wake up and the rest is history. Before I knew it I had Fortune 1000 companies emailing me. Companies which just 9 months before had no interest.

It has been a fascinating ride and one with many twists and turns.

Social media is by its nature a constantly evolving thing. This is one of 2 great challenges for businesses in today’s online world. Should a business spend time developing a Google+ presence? Many did. Not such a good idea, at this point. What about Foursquare? What happens if a company spends a million dollars on a social media engagement strategy only to have the environment turn on a dime?

The other great challenge is managing the crush of information which comes from doing social media well.

I can say from experience that this is a colossal task, and one that people have not yet figured out. So if you know how to run algos and know how to pick good trees from the forest, I suggest you look long and hard at a career in big data. It’s only going to get bigger.

Click here for more on this in the Huffington Post.

Apple Is Profitable Because It Doesn’t Focus Solely On Profits

In the attached article the author makes the case that the reason Apple has been so successful is because in the past it really did “think different.” It focused (at least during the Jobs eras) on making high quality and interesting products that solved problems. Factor in excellent design, and boom, profits.

The company became profitable because it saw profits as a dividend of innovation and doing good work.

As a small business owner myself I must focus on profits, but I know that it can’t be my only focus. I definitely get the authors point. Make the best product or service you can and success may come. Focus on the product, not the money. At least not solely.

Click here for the piece.