It makes sense. The next stage of search is to anticipate search. Of course to what degree this is a chicken and egg equation is not clear.
But make no mistake, Google is seeking to know your next step before even you think about taking it.
It seems crazy now. It likely won’t seem so weird in the very near future.
The implications for marketing are immense. And what about law enforcement? Did I hear someone say “Minority Report?”
No? You will. And I don’t need Google to tell me that.